Motion
Baron & Baron rebrands the Italian luxury fashion and textiles company, Loro Piana.
Renowned for its focus on producing finely crafted cashmere and merino wool, Loro Piana's love of details and finishings are highlighted in the rebrand with close redrawings of its iconic crest and logotype.
Motion work included showcasing the refined crest in multiple versions, the all-new logomark, social campaigns, and one particularly cute anime goat.
Client: Loro Piana
Agency: Baron & Baron
Chief Creative Officer: Fabien Baron
Creative Director: Margot Populaire
Art Director: Garrett Traya
Art Director: Douglas Smith
Executive Producer of Post: Jacques del Conte
Post Producer: Meron Kibret
Motion Designer: Liam Weir